Chapter: 2679
Sometimes, even the smallest mistake would be caught by the public and require a huge amount of resources and effort to do crisis management.
It's like before, when many people online suspected that Su Chengfu wanted to kill Du Haiqing. To protect his image, Su Chengfu spent billions overnight to whitewash himself on the entire network.
The reason is also because he fears exposure and inviting nationwide ridicule.
But Su Chengfu never thought about it, even in his dreams. He had originally thought he was already in control, but suddenly everything collapsed instantly!
The influence caused by this video is like a giant tsunami that comes crashing down.
In front of such a massive disaster, humans have no chance to escape at all.
At this moment, Su Chengfu is the same, facing extremely fierce public anger, as if it's a withered tree, leaving him no room to turn around.
Su Chengfu painedly muttered to himself: "All my efforts, all my PR work, suddenly became nothing but bubbles......"
He continued lamenting: "Not only did it become nothing, but it even had the opposite effect! If I knew it would be like this today, I wouldn't choose to go after Du Haiqing in Jinling even if I died for it...... That's like moving a rock and hitting my own foot, I'm holding up an axe, cutting off my own hand......"
The butler let out a sigh: "Wow! Old master, I also didn't expect that Ma Chongxin personally sent people to Jinling to do this thing, and it actually turned out like this... with the second young master... I'm really not daring to imagine, small Jinling is even having someone dare to take action against the second young master, did he just get crazy?"
Su Chengfu's eyes widened in anger: "Get me an investigation! I must find out who is behind me, doing this! Additionally, I want 5 billion yuan to do crisis management. Within 10 minutes, I want all websites and apps to take down this video, and any media outlet is not allowed to publish any views or opinions on this video!"
"Ah, this is difficult... Other platforms and apps are okay to talk about, but this short video platform is Leaf's... What kind of thing?! Su Chengfu widened his eyes and blurted out: "Is this short video platform owned by Leaf? When did Leaf start entering the internet industry?"
The butler opened his mouth: "Actually, Leaf acquired this short video platform a few months ago, spending over 8.1 billion at the time."
"I don't know what Leaf's purpose was in buying this short video platform."
"Moreover, although this short video platform is very popular, because it is basically free for users, its profitability is relatively single."
"Except for advertising, they also let a group of net celebrities go live and sell goods, then the platform takes a commission, with profit margins much lower than ours in our usual industries."
Su Chengfu looked despairingly: "What kind of wind did Leaf catch? Why would they buy such an internet platform?! It's really crazy!"
The Su family and Leaf family are both top-tier clans with over 100 years of history.
Such clans, like the Rockefeller family, generally operate in traditional industries.
For example, energy industry, financial industry, manufacturing industry, real estate industry, as well as shipping industry."
However, old-line families basically won't touch the internet industry.
This isn't to say they're not interested in the internet industry; it's just that they've spent many years cultivating their strengths, connections, and resources in traditional industries, so everything is concentrated on those industries.
Moreover, their way of thinking is relatively conservative compared to others, so they usually won't actively engage in the internet industry.
That's also why most world-renowned internet moguls are new rich men; few have heard of top-tier families with a century-old history creating outstanding achievements in the internet industry.
Naturally, the Su family is no exception. JrNovels.com