When he arrived at the villa, Wei Liang hastily opened the two mobile incubators, and then handed over two pieces of brick-sized, black-body medicinal mud with a temperature around zero degrees to Ye Chen, and said respectfully: "Master Ye , These two are the medicinal paste we have trial-produced, take a look."

The prescriptions provided by Ye Chen basically need to be cooked under high pressure in a reactor, and then purified with a centrifuge.

The purified medicine essence is this kind of black medicinal mud with a strong medicinal fragrance.

Some pills are basically made into pills of different specifications directly with mud, such as Wuji Baifeng Pills and Liuwei Dihuang Pills.

If the taste of the medicine is too bitter, the puree is usually dried first, and then put on the production line to administer tablets made of sugar-coated tablets, such as the most common vitamin C Yinqiao tablets and Huanglian Shangqing tablets.

Ye Chen took some of each of the two medicinal pastes, crushed them on his fingertips and smelled them, nodded in satisfaction and said, "These two medicinals are very good, remember to send a red envelope to the overtime team later."

Wei Liang breathed a sigh of relief, and hurriedly said, "Don't worry, I'll give everyone red envelopes when I get back..."

Then, he said: "By the way, Master Ye, the cost of Gujin Xuming Powder is too high. It is all expensive medicinal materials. It took nearly 100,000 yuan of medicinal materials to make this medicinal mud alone. ..."

Ye Chen nodded, and said seriously: "This kind of tonic medicine has high requirements on the medicinal materials themselves, and the cost will definitely remain high. If this kind of medicine is brought to the market in the future, I am afraid it will be the same as Angong Niuhuang." Like a pill, only the rich can afford it."

Wei Liang sighed: "This is a business law and a reality. It's like those luxury cars that cost millions of dollars. The cost, materials and brand value are piled up there. They serve the rich themselves. Ordinary people don't have them at all. Chance."

Ye Chen sighed: "It is indeed the law of business, there is nothing to do about it."

With that said, Ye Chen said to Wei Liang again: "Wei Liang, you should also try to make a batch of this medicine of Gujin Xumingsan first, and put it on the market as a high-end tonic of our Jiuxuan Pharmaceutical. As for the price , Naturally, it must be set higher, the domestic retail price should be more than ten times the estimated total cost, and the foreign price should be more than twenty times."

"After it is produced, we can try it on some high-end customers to see their reactions. If they have a very urgent demand for this drug, then the price can be raised appropriately."

This is not because Marven Ye has a dark heart, but because the price of high-end medicines has a very high premium, especially high-end tonics, which are ridiculously expensive.

Although the popularity of Cordyceps has dropped a lot over the years, the price has not dropped at all. The price of one gram of high-end Cordyceps is more expensive than gold.

As for things like ginseng and deer antler, the same is true.

Wei Liang naturally understood this business logic very well, and said to Ye Chen without hesitation: "Master Ye, don't worry, I will start making a batch of samples immediately after I go back."

As he said that, he hurriedly said again: "By the way, Master Ye, I suggest that we should not make it into a medicine, but a health care product. The censorship system is much more relaxed, and once we are positioned as health care products, we can not only sell them in pharmacies, but also in supermarkets and online, so the degree of freedom will be higher.�

Ye Chen nodded: "Just do as you say."

Wei Liang asked him: "Master Ye, what is the name of our health care product?"

Ye Chen thought for a while, and blurted out: "Let's call it Jiuxuan Gujin Powder! The medicinal mud is thoroughly dried and pulverized to make capsules, and marketed as high-end health care products."

Speaking of this, Ye Chen asked him again: "But we don't want to cooperate with any pharmacies and supermarkets. After all, our products must be the best in their category. In addition, Jiuxuan Pharmaceutical now has a lot of popularity. There is no need to rely on other people�s sales channels.�

"Letting someone else sell for us will not only take away our profits, but also bring us management risks."

"It's like some well-known liquors called national liquors. It doesn't matter if the distributors increase the price in various ways. There are still a lot of fakes on the market. Many people mix real and fake products, making the market a mess."

"A bottle of liquor at 1499 is already extremely expensive, but you can't buy it at all. If you want to buy it, you can only pay twice the price. This unhealthy model is almost entirely caused by the dealer's hype, so we cut it off directly. Dealers, only do direct sales!"

"At that time, we will open an online flagship store, so that all users can order online. In the future, there will be more varieties, and we can also open direct-sale stores offline, so as to ensure the stability of terminal prices and eliminate fake products! "

Wei Liang said without hesitation: "Alright, Master Ye, I'll start working on the online official flagship store immediately!"

The old marketing model has always been hated by Ye Chen. Not only the famous liquor has many marketing problems, but even the traditional car 4S store model has been criticized.

As we all know, many 4S stores don�t follow the rules when selling cars. Popular models have to increase the price by tens of thousands or even hundreds of thousands on the basis of the guide price. Occasionally, there are unscrupulous 4S stores that package damaged cars and accident cars as new cars for sale. , The pitted consumers are miserable.

The reason is caused by this dealer model. JrNovels.com