Chapter: 4445
After looking around, she found that those miserable anchors were not as fucking miserable as herself.
Either their children are sick, or their husbands, wives, or parents are sick, but in their own situation, two elders who are paralyzed in bed, and an old woman who is buried in the loess to the sky, and I have been bullied by my mother-in-law for so many years. A coolie in a coal mine got pregnant unexpectedly. She was finally rescued and returned home, only to be beaten violently by her husband and rejected by her family.
Seeing that those who were not as miserable as herself could make money, Qian Hongyan changed her mind and simply arranged the room, and she also started a live broadcast to bring goods.
To say that Qian Hongyan's live broadcasts are selling badly, it is really ready-made material, Xiao Changqian and Xiao Hailong are almost useless, they just lie on the bed, and they don't even need to act.
Moreover, both of them had the hospital's diagnosis certificate, and there was a thick pile of certificates of various injuries. If one looked at it with reference to the diagnosis certificate, the people lying on the bed were not two living people, but two tragedies.
Therefore, when Qian Hongyan started live broadcasting, she immediately grasped the pain points of netizens' psychology and platform algorithms. The number of fans increased, and the retention effect of fans was excellent.
And Qian Hongyan's real money was much more than what Ma Lan and Ye Chen had guessed.
Because she sells badly and sells too badly, the things she sells are different from other anchors. She really doesn't pay for the order, and few of her fans will return the goods.
The return rate of the same product brought by others can even reach 50%, but as soon as she got started, she dragged the family to sell it miserably, and kept thanking, singing some sad songs, and thanking each other Her family helped Yanzi, making her fans more tolerant of her than other anchors.
Many people feel dissatisfied with buying things in her live broadcast room, but when they think of how difficult this woman is, her son and husband are paralyzed on the bed and she has to poop and urinate, and there is an old woman at home who looks like she won�t live for a few years to take care of , I think the money is a good deed.
Qian Hongyan took advantage of this advantage, and unexpectedly lowered the return rate to less than 5%!
This time, Qian Hongyan's ability to bring goods was recognized by those brands.
Although the number of fans of Qian Hongyan is not as high as those top anchors, Qian Hongyan's fan conversion rate is high and the order transaction rate is also high, which makes the brand also increase her commission ratio.
Now the live streaming is very detrimental. Take the five towels that Qian Hongyan brought yesterday as an example. The production cost in the southern factory is about 15 yuan. Due to the huge order volume, they sent The cost of logistics is about two or three yuan, and the cost of storage and packing is added up, and the total cost is only twenty yuan, but the live broadcast sells five items for ninety-nine yuan, and the gross profit rate is extremely high.
However, brands also have their own weaknesses. What they are most afraid of is the high return rate.
In order to protect the interests of consumers, the platform gives consumers the right to return products without any reason within seven days. Every time an order is sent out, the labor and logistics costs will cost five yuan. If the product is returned by the customer in the end, the order is worth one cent If I didn�t make a profit, I lost five yuan. Moreover, generally speaking, when this kind of goods are returned, they have been opened by consumers, and the packaging is damaged. If you want to sell it again, you have to manually unpack and repack it. , The cost of going back and forth is quite a lot.
Therefore, once the return rate remains high, even if it seems that the gross profit margin is high, the real profit margin of the brand side is not much higher.
However, Qian Hongyan is different.
In her live broadcast room, the return rate is surprisingly low. Even the broken garbage bags that leak when half filled, almost no one will return them.
And Qian Hongyan herself is also very shrewd. She knows very well that if she brings bird�s nest and skin care products that cost thousands of yuan per customer, although the commission is higher and she can earn more, if the consumer finds that something is not good, There is absolutely no such mentality of "just showing love", and I will definitely choose to return the product at the first time.
Therefore, she has her own business book, the first one is: the maximum unit price per customer for live broadcast delivery is only ninety-nine, and must not exceed one hundred yuan. Only in this way can the return rate be minimized.
Because she knows that the love of consumers has an upper limit!
Nineteen nine to buy a bunch of garbage bags, twenty-nine nine to buy a bunch of plastic wrap made of disposable shower caps, ninety-nine to buy five towels that I don�t know if they are pure cotton, even if the quality is not good, at least they can make do use.
Although the garbage bags are of poor quality, they can be decorated less;
Although I don't know if the plastic wrap is dry or not, it can also play a little role with leftovers;
Even if a towel can't be used to wash your face, it can always be used as a rag.
Anyway, the price of these things is not high, and consumers just think of it as a way to show their love when they buy something. After all, seeing someone sending out water drops and being really touched, they have to donate a hundred and eighty yuan, not to mention that they can get goods, killing two birds with one stone. .
Moreover, it is very troublesome to return this kind of thing. You have to submit a return application for review, place an order to pick it up, pack it up and wait for it to come to your door, and finally pay for the courier fee.
The courier fee itself is not transparent. Large customers only need a little more than two yuan, and they can send it anywhere in the country. Individual express delivery costs at least ten yuan.
Therefore, for consumers, rather than spending a lot of trouble, it may be more cost-effective to keep things. JrNovels.com
Either their children are sick, or their husbands, wives, or parents are sick, but in their own situation, two elders who are paralyzed in bed, and an old woman who is buried in the loess to the sky, and I have been bullied by my mother-in-law for so many years. A coolie in a coal mine got pregnant unexpectedly. She was finally rescued and returned home, only to be beaten violently by her husband and rejected by her family.
Seeing that those who were not as miserable as herself could make money, Qian Hongyan changed her mind and simply arranged the room, and she also started a live broadcast to bring goods.
To say that Qian Hongyan's live broadcasts are selling badly, it is really ready-made material, Xiao Changqian and Xiao Hailong are almost useless, they just lie on the bed, and they don't even need to act.
Moreover, both of them had the hospital's diagnosis certificate, and there was a thick pile of certificates of various injuries. If one looked at it with reference to the diagnosis certificate, the people lying on the bed were not two living people, but two tragedies.
Therefore, when Qian Hongyan started live broadcasting, she immediately grasped the pain points of netizens' psychology and platform algorithms. The number of fans increased, and the retention effect of fans was excellent.
And Qian Hongyan's real money was much more than what Ma Lan and Ye Chen had guessed.
Because she sells badly and sells too badly, the things she sells are different from other anchors. She really doesn't pay for the order, and few of her fans will return the goods.
The return rate of the same product brought by others can even reach 50%, but as soon as she got started, she dragged the family to sell it miserably, and kept thanking, singing some sad songs, and thanking each other Her family helped Yanzi, making her fans more tolerant of her than other anchors.
Many people feel dissatisfied with buying things in her live broadcast room, but when they think of how difficult this woman is, her son and husband are paralyzed on the bed and she has to poop and urinate, and there is an old woman at home who looks like she won�t live for a few years to take care of , I think the money is a good deed.
Qian Hongyan took advantage of this advantage, and unexpectedly lowered the return rate to less than 5%!
This time, Qian Hongyan's ability to bring goods was recognized by those brands.
Although the number of fans of Qian Hongyan is not as high as those top anchors, Qian Hongyan's fan conversion rate is high and the order transaction rate is also high, which makes the brand also increase her commission ratio.
Now the live streaming is very detrimental. Take the five towels that Qian Hongyan brought yesterday as an example. The production cost in the southern factory is about 15 yuan. Due to the huge order volume, they sent The cost of logistics is about two or three yuan, and the cost of storage and packing is added up, and the total cost is only twenty yuan, but the live broadcast sells five items for ninety-nine yuan, and the gross profit rate is extremely high.
However, brands also have their own weaknesses. What they are most afraid of is the high return rate.
In order to protect the interests of consumers, the platform gives consumers the right to return products without any reason within seven days. Every time an order is sent out, the labor and logistics costs will cost five yuan. If the product is returned by the customer in the end, the order is worth one cent If I didn�t make a profit, I lost five yuan. Moreover, generally speaking, when this kind of goods are returned, they have been opened by consumers, and the packaging is damaged. If you want to sell it again, you have to manually unpack and repack it. , The cost of going back and forth is quite a lot.
Therefore, once the return rate remains high, even if it seems that the gross profit margin is high, the real profit margin of the brand side is not much higher.
However, Qian Hongyan is different.
In her live broadcast room, the return rate is surprisingly low. Even the broken garbage bags that leak when half filled, almost no one will return them.
And Qian Hongyan herself is also very shrewd. She knows very well that if she brings bird�s nest and skin care products that cost thousands of yuan per customer, although the commission is higher and she can earn more, if the consumer finds that something is not good, There is absolutely no such mentality of "just showing love", and I will definitely choose to return the product at the first time.
Therefore, she has her own business book, the first one is: the maximum unit price per customer for live broadcast delivery is only ninety-nine, and must not exceed one hundred yuan. Only in this way can the return rate be minimized.
Because she knows that the love of consumers has an upper limit!
Nineteen nine to buy a bunch of garbage bags, twenty-nine nine to buy a bunch of plastic wrap made of disposable shower caps, ninety-nine to buy five towels that I don�t know if they are pure cotton, even if the quality is not good, at least they can make do use.
Although the garbage bags are of poor quality, they can be decorated less;
Although I don't know if the plastic wrap is dry or not, it can also play a little role with leftovers;
Even if a towel can't be used to wash your face, it can always be used as a rag.
Anyway, the price of these things is not high, and consumers just think of it as a way to show their love when they buy something. After all, seeing someone sending out water drops and being really touched, they have to donate a hundred and eighty yuan, not to mention that they can get goods, killing two birds with one stone. .
Moreover, it is very troublesome to return this kind of thing. You have to submit a return application for review, place an order to pick it up, pack it up and wait for it to come to your door, and finally pay for the courier fee.
The courier fee itself is not transparent. Large customers only need a little more than two yuan, and they can send it anywhere in the country. Individual express delivery costs at least ten yuan.
Therefore, for consumers, rather than spending a lot of trouble, it may be more cost-effective to keep things. JrNovels.com
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