Chapter: 5790

"In the next 20 years, based on his personal income from Zhi Cheng Group, it should be no more than six billion yuan;"

"If we give him an offer that ensures he won't have any conditions or waiting periods after he agrees to sell, and he can receive more than six billion yuan at once, then there's no reason for him to refuse our acquisition;"

"The total value of our offer should be around seven billion six hundred million yuan, considering his stake in the company is 78.5%."

"Of course, this price may be higher or lower, depending on the specific circumstances and Lu Zhicheng's psychological state and expectations. After communicating with him, I recommend setting a psychological value of eight billion, but I'll use six billion as our offer to negotiate within the range of seven billion to seven billion five hundred million yuan;"

Ye Chen asked her, "Are you confident?"

"Yes," Su Zhiyu said confidently. "Entrepreneurs like Lu Zhicheng who have been doing business for decades usually have a more rational understanding of their income and expenses. They don't expect overnight wealth, so they're less likely to be overly enthusiastic about it. He may not understand that there's someone who can take his entire stake at once, allowing him to quickly withdraw and retire. As the absolute controlling shareholder, success or failure depends solely on him;"

Ye Chen was very satisfied and said to her, "I'm currently in Pulan. How long do you think it will take you to resolve this matter? If it's quick, I'll wait for two days. If it takes longer, I'll go handle other matters outside first and then come back when you're done;"

Su Zhiyu looked at the time and said, "It's almost sunset here, but since you're in Pulan, it should still be about an hour before sunset. If everything goes smoothly, I should be able to get him to agree by the time the sun sets on your side. Once he agrees, I can immediately pay him a one-billion-yuan deposit and then dispatch a team of lawyers to handle the transfer procedures overnight."

"What's an hour?" Lu Zhicheng heard this answer and smiled, saying, "Okay, I'll wait for your message here. Once he nods and you've paid the deposit, tell him to send two consultants to his base at Jingcheng Mountain first, so that they can notify the person in charge of the base to prepare to receive them!"

Right now, at this very moment, in the bustling city district of Pulan.

Sixty-two-year-old Lu Zhicheng has just finished a sales meeting and is feeling exhausted.

Although he needs to host a welcome dinner for salespeople at the hotel tonight, he can only take a short break in his office before forcing himself to go to the venue.

Today's Lu Zhicheng feels a bit restless.

In recent years, sales agents have become increasingly powerful in front of the group. In the past, it was the group that put pressure on them, asking them to constantly increase their inventory and even deducting their year-end bonuses for various reasons.

However, with the rise of e-commerce, almost all traditional brands have lost this absolute advantage in front of sales agents.

Especially in the opaque fast-moving consumer goods industry, such as wine and tea, new brands emerge every day, boasting about themselves like a second Zuo or tea lord.

They are better at packaging and storytelling than traditional companies, and they're exceptionally good at marketing. They can find a manufacturer to produce a batch of white wine for them, package it well, and put up a link to a 500-yuan bottle on their website. Then, they use various promotional packages offline and finally sell 51 bottles with shipping, resulting in a profit margin of over 30 yuan.

The cost of the wine is five yuan per unit, the cost of buying traffic for promotion is ten yuan, and the logistics cost is another two to three yuan, making up almost all the costs of this wine.

Consumers buy 51 units at least, with a profit space of at least 30 yuan.

Tea leaves follow the same logic.

Lu Zhicheng sells ordinary pu-erh tea for around 100 yuan per unit. The quality is similar to that of other pu-erh teas, but marketing experts can package and sell it in small portions, telling stories about each one, and sell each portion for at least 50 yuan.

Some colleagues may not be good at packaging or storytelling, but they're skilled at price wars. They take low-quality tea leaves and package them to make people think they're valuable, selling one unit for 101 yuan, then adding another unit for 102 yuan, and so on, until they sell eight units altogether. The cost of the tea leaves is almost nothing, around 20 yuan, and the gourd used for brewing tea is bought in bulk, with a cost of around 1.5 yuan.

The remaining profit space of over 70 yuan is split between the influencer who promoted it and Lu Zhicheng himself, earning half of that amount.

Lu Zhicheng knows about his competitors' tricks and how they've made more money using these methods, but he can't learn from them because their marketing tactics are too ruthless. These competitors aren't true tea connoisseurs; they're just looking to make a quick profit. When they choose a type of tea leaves, they'll use these methods to harvest consumers. When they aim at health supplements tomorrow, they'll start over with another product, using the same packaging and marketing tactics.

As Lu Zhicheng would say, those people lack reverence for tea. JrNovels.com