Ankai Feng said: "Since Professor He knows so much about new energy, I really want to hear Professor He analyze the current new energy situation and give us some pointers.�

With that said, An Kaifeng said again: "To be honest, Anjia is actually rarely involved in manufacturing, but this time we have invested in power batteries, vehicle manufacturing, domestic chip research and development, and commercial aerospace. They are basically manufacturing industries. The main reason is that we hope to make some contributions to the Chinese manufacturing industry within our capabilities. If we can still incubate good companies and make economic returns, it would be even better;�

�But to be honest, I really want to talk about how to operate a large market with tens of thousands of people in the manufacturing industry. I am still confused, especially in the whole vehicle manufacturing industry. This Gaoheng was wholly acquired by us. Next, after they have dealt with the debt problem and the equity transfer problem, we will have to invest another sum of money to start production, but now I haven't considered it. Is it to leave the original team and continue to operate for a period of time, or just kill them all and replace them with new ones? I don't know what Professor He has in mind?�

He Yuanjiang thought for a while and said, �Gao Heng's problem, I personally feel that it still lies in product positioning. The main products rely on constant stacking to increase their value, but the unit price of customers is too high, and the sales volume will inevitably not go up. Moreover, in the field of high unit price of customers, there is competition from traditional luxury cars. As long as the product power can't keep up with it, it will be difficult to open the market;�

�And their product design is not too mature to be honest. Once they fall into the circle of niche aesthetics, they will inevitably further compress their living space;�

�But the Remy you just mentioned is completely different. Their positioning is quite precise and ruthless, and the product design is not said. Aside from the question of whether there is a borrowing, the appearance of their products is indeed in line with the mainstream aesthetics;�

Speaking of this, He Yuanjiang paused slightly and said, �So if you let me judge personally, I would prefer you to divide Gaoheng's team into two, and keep the production side first to ensure that the production line can run at any time, but the design side, marketing side, and market side are all replaced as much as possible, and even the brand has to be completely replaced. Although you bought Gaoheng, you can no longer use Gaoheng's brand, because the news of its bankruptcy was once raging, and people knew that if the brand was not working, the brand value would have become a negative value, far inferior to re- Make one.�

An Kaifeng asked again: "Then do you think that if we rebuild a brand, how should the main products be positioned?�

He Yuanjiang said: "That must be to grab the market with the products with the highest sales volume and the highest market share.�

With that said, He Yuanjiang said: �Many people start their businesses in order to reduce pressure and improve their success rate. They like to do vertical segments. They feel that there is too much competition for e-commerce platforms. They simply set up a small mall or a small program to choose the segments of mother and child, drinks, and daily chemicals, but once they do this, it will never be possible to make a big platform, and even survive under the ecology of others for the rest of their lives. The same is true for cars;"

�Almost every company that decides to build a car feels that there is the greatest competition for new energy cars of up to 200,000. Outside, Tesla, the overlord who sells hundreds of thousands of vehicles a year, has a lot of new domestic forces inside, so some companies are aiming at the sinking market of 20,000, 30,000, and 50,000. Some companies are thinking about finding entry from the middle and high-end markets of more than 500,000 or 600,000, but as long as you hold this mentality, although it is possible to succeed in the segment, you may never win a giant like Tesla;�

�Tesla's market capitalization at its peak exceeded trillions of US dollars. Today, the concept of new energy has cooled down. Its market capitalization is still more than 50 billion US dollars. The combined market capitalization of all domestic new forces is currently not comparable to it. I am not looking forward to the ocean and thinking about how powerful Tesla is. I just think that although many companies always say that they are stronger than it at the press conference, they are still instinctively avoiding its edge. If someone else comes to engage in new energy, I might suggest him to do the same, but settling down is different.�

Speaking of this, He Yuanjiang said very seriously: �Anjia's own capital strength is strong, and Ye Chen and the Ye family's funds are far from comparable to domestic new energy vehicle companies, and Ye Chen has Yisu Shipping in hand, and the number and volume of Ro-ro ships are among the forefront of the world. Now Anjia has deployed power batteries and acquired Gaoheng Motors. In that case, why not integrate resources to make new energy bigger and stronger in the true sense?�

The An family instantly became interested in He Yuanjiang's point of view.

Vehicle manufacturing and power batteries are not really intended to make money for Anjia. They just hope to make more investment in manufacturing in Huaxia, which can be regarded as adding bricks and tiles to the development of China's manufacturing industry.

But He Yuanjiang's point of view gave them new expectations for this matter.

If this industry can be made into an industry giant like Tesla, the business opportunities and profits contained in it go without saying. The help and improvement it can bring to the Chinese manufacturing industry and the local automotive supply chain is undoubtedly huge.

The biggest difference between the giants of manufacturing and the giants of the Internet is that the Internet giants are more industry monopolies. Before the monopoly situation is formed, they will continue to release benefits and even subsidize the terminal market. When they acquire enough users and make users extremely dependent, they will unscrupulously grab profits.

A few years ago, when they subsidized online taxi hailing, passengers were likely to only need to pay five yuan for a ten-kilometer road, while drivers could get ten yuan, but now, for the same ten-kilometer road, passengers are likely to need to pay thirty yuan, while drivers can only get eight yuan.

Moreover, Internet companies are more inclined to use the least number of jobs, create the greatest output, and obtain the greatest profits by squeezing upstream and downstream.

But the giants of manufacturing are different.

The giants of manufacturing feed the entire industrial chain.

An automobile manufacturing enterprise with 10,000 people, in addition to providing 10,000 jobs on its own, can also provide a large number of jobs for upstream steel mills and aluminum mills, provide a large number of jobs for the transportation of various materials, and can also feed a large number of large and medium-sized enterprises that provide him with spare parts. This driving force is very powerful.

In Huaxia and even around the world, the economic lifeblood of many cities is likely to be a large manufacturing industry. Just like Toyota City in Japan, almost all of the population of 400,000 are Toyota employees and their families, and Toyota itself has more than 300,000 employees worldwide. If you count the supply chain that depends on him for survival, it can at least drive millions of jobs. JrNovels.com